Insights & Strategy

THE GAS BLOG

Digital marketing intelligence for home service companies. Strategies, trends, and tactics from the team that lives and breathes home services marketing.

FeaturedGoogle Ads

Why Google Local Services Ads Are the Most Underutilized Tool in Home Services Marketing

Local Services Ads (LSAs) consistently deliver the lowest cost per lead in home services — yet most contractors still aren't running them. Here's what you're missing and how to fix it.

The Home Service Company's Guide to Meta Ads That Actually Generate Leads

Facebook and Instagram ads can be a goldmine for home service companies — or a money pit. The difference comes down to strategy, targeting, and creative. Here's what works in 2025.

March 5, 2025Read More

Strategy

9 min read

Fish When the Fish Are Biting: How Demand-Timed Advertising Transforms Home Service Marketing

The biggest waste in home services advertising isn't bad creative or wrong platforms — it's running ads evenly when demand is anything but even. Here's how demand-timed advertising changes everything.

February 20, 2025Read More

SEO

10 min read

Local SEO in 2025: The Definitive Guide for HVAC, Plumbing, and Roofing Companies

Local SEO has changed dramatically in the past two years. AI-generated search results, Google Business Profile updates, and new ranking factors have reshuffled the local search landscape. Here's what matters now.

February 5, 2025Read More

Streaming & TV

7 min read

Why Streaming and Connected TV Advertising Is the Next Frontier for Home Service Companies

As cord-cutting accelerates, the homeowners you're trying to reach are watching less traditional TV and more streaming. Here's how to reach them — and why the targeting capabilities of streaming ads are a game-changer.

January 22, 2025Read More

Strategy

8 min read

How Much Should Your Home Service Company Spend on Marketing? A Data-Driven Guide

Marketing budget decisions are among the most consequential a home service business owner makes. Spend too little and you starve your pipeline. Spend too much in the wrong places and you burn cash. Here's how to think about it.

January 8, 2025Read More

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GOOD STRATEGY IS ONLY HALF OF IT.

Reading about what works is useful. Having a team that actually does it in your market is a different thing entirely. If you want to talk through what any of this looks like for your business, grab a time on our calendar.

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